Learn technical requirements, design recommendations and see an ad example. We have gathered the different types of Instagram ads and have listed the correct sizes. © 2021 Postclick, Inc. All Rights Reserved. She is a graduate of St. Bonaventure University with a Bachelor’s degree in Journalism and Mass Communication. Learn technical requirements, design recommendations and see an ad example. It took a while for Facebook to integrate Instagram into its internal systems. Present your ads among customized, culturally relevant, and trending content in Instagram Explore where users are already in a discovery mindset and most receptive to advertising. You just need to ensure that the square format doesn’t crop your images too severely. Recommended resolution: Upload the highest resolution video available that meets file size and ratio limits. Instagram image ads are the bread and butter of Instagram advertising. Learn technical requirements, design recommendations and see an ad example. As with image ads on Instagram Stories, Instagram recommends that you leave roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call to action. One thing is clear, however. Instagram Explore is a discovery surface where Instagram sources content from across the platform based on a given person’s interest. But considering that some analysts now value Instagram as being worth more than $1 billion, Facebook probably now considers it a bargain buy. The image specs for these are the same as for ads in the Instagram feed. But now, both apps share much in common, along with other Facebook apps like WhatsApp. Ads in Instagram Explore appear between organic content. 1080 x 1080 – any images or videos you use that aren’t square will be cropped to meet that format, Source ration: 1.91:1 to 4:5 (horizontal 16:9, square 1:1, vertical 4:5), Instagram is Part of the Facebook Family of Apps. Carousel ads allow you to use up to ten images or videos in your ad. Perhaps the greatest advantage of Instagram Stories ads is that you can use may of the same feature available to normal Instagram Stories, including stickers, GIFS, and filters. You use up to 10 images to make a looping video. This indicates that there are further images for you to see. As with still images, you can create a landscape, square, or vertical videos. But considering that some analysts now value Instagram as being worth more than $1 billion, Facebook probably now considers it a bargain buy. And we're not just talking about social media... A landing page is a web page designed for a single purpose, to elicit a single response... As a marketing manager, you are responsible for more than just creating cutting edge... Facebook purchased Instagram for $1 billion in 2012. New: Benchmark your post-click performance for free. Instagram Stories Video Ads include all of the benefits of Instagram Stories Image Ads, combined with the attention-grabbing of video ads. That prediction places Instagram at about, Image size: Instagram recommends you upload the highest-resolution image available that meets ratio requirements (i.e., horizontal, square, or vertical). Expandable Stories Carousel displays 1, 2, or 3 cards automatically but gives people the option to tap "Keep Watching" to see the remaining cards for a total of 10 cards. The easiest way to spot a Carousel Ad is that you will see a series of small dots under the visible image. Native Stories Carousel automatically displays up to 3 cards with full-screen creative and can only be bought as a standalone Instagram Stories placement. Video ads are becoming more popular on Instagram as phones improve in capacity, and internet speeds grow. You can also buy ads to go on Instagram Explore. Try different Instagram ad sizes for your images. You can use the image format in Instagram Feed to show off your product, service or brand. Do you copy?⁣ ⁣ ⁣ ... #ULTRABOOST 20 lands December 6th on adidas.com , A post shared by adidas (@adidas) on Nov 27, 2019 at 9:06am PST. You can also buy ads to go on Instagram Explore. Instagram recommends that you leave roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call to action. You can also include sound in these ads, as studies show that many people watch these ads with the sound turned on. See the ad specifications for the Instagram Explore Video ad format, Brand Awareness ad objective. Schedule a product demo to learn more. Clicking into a larger media leads to the Explore Video experience (right image), which will only show video ads. View a chart of the different video requirements across ad placements. You will have to consider which image format best suits your picture. You don't want to use images that are the wrong shape or resolution or have to be unceremoniously manipulated by Facebook/Instagram to fit into your allocated space. How do ads in Explore work? Square pictures are narrower than landscape ones, but they take up more vertical space, making them ideal for many portraits. They also provide advertisers with several unique benefits: To understand how these ads work, you must first know that the Explore grid is extremely customized to each user’s individual interests. Learn technical requirements, design recommendations and see an ad example. But there is a wide range of different types of Instagram ads, and they all have different recommended sizes. See the ad specifications for the Instagram Explore Image ad format, Video Views ad objective. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers. Instagram Stories is rapidly becoming the star of Instagram, so it was inevitable that Instagram would eventually approve ads for that format. To complete your campaign, be sure to segment and personalize beyond the ad. That $1 billion figure was considered by some to be ridiculously high at the time – Instagram only had 13 employees. You compete with others for your Instagram advertising spot, and you want your ad to stand out from the crowd – for the right reasons, not because it looks terrible. In Facebook Ads Manager, create a new ad by selecting +Create, or edit an existing ad. The video specs for these are the same as for ads in the Instagram feed. They can take up quite a lot of real estate on a phone, making your ad almost look full-screen. Therefore, the steps to create Instagram Explore ads are the same as creating regular Instagram newsfeed ads: You can preview your ad before submitting for review — and after review, you’ll be notified of its approval or disapproval. These can be particularly useful when you are trying to advertise more than one product, or if you want to include photos of your product from different angles. Otherwise, you will have to make some decisions about how precisely you want your ads to look. Since then, Instagram has become an integral part of Facebook’s growth. Explore is one of the best places for people to discover, shop and connect with people, businesses and creators. To ensure you’re creating high-quality Instagram ads, consider the following design recommendations and requirements: Since Explore ads are highly personalized to each user, it’s important that the post-ad click experience continues that same level of personalization. Learn technical requirements, design recommendations and see an ad example. In particular, Facebook and Instagram share a single advertising network. Use this to provide a native experience as your target audience scrolls through their feed. Try the worlds most advanced landing page platform today. Video captions: Optional; Video length: 1 to 120 seconds ; Text: Only one row of text will display. Not all types of social media are the same. That $1 billion figure was considered by some to be ridiculously high at the time – Instagram only had 13 employees. When the post-click stage doesn’t deliver the same message that the ad introduced, conversion rates suffer the consequences. Instagram now offers two types of carousel ads within stories. Although you may not be particularly familiar with vertical videos, they are becoming more popular, with most people using their phones to view their Instagram videos. Explore is not available as a standalone placement, so ads must run in the main feed to appear in the Explore feed. See the ad specifications for the Instagram Explore Video ad format, Video Views ad objective. Learn technical requirements, design recommendations and see an ad example. That prediction places Instagram at about one-fifth of Facebook’s total market cap. This means that when you make ads for the network, and when you get to the part of the ad creation process that asks you where you want your ads to appear, you can select from a range of places, including both the Instagram main feed and Instagram Stories. Make sure that if you use music in your ad, you have all the legal rights necessary to use a song in the ad, either by licensing the song or owning the legal rights to the song. An Instagram single image takes up the full screen of an Instagram user, so you don’t have to compete with everybody else’s status taking the attention – until the user scrolls onto the next post, anyway. Although Instagram started with just square images, you can now make ads with both vertical and horizontal pictures as well. From the Instagram Explore grid, clicking into a small media leads to the Explore Feed (middle image), where both photo and video ads will show up as they would appear in Instagram Feed. Although there are quite a few ad types available for both Facebook and Instagram, not every Facebook ad format is suitable for Instagram. Learn technical requirements, design recommendations and see an ad example. Tell the same story narrative from Explore ad to post-click page, and request an Instapage Enterprise Demo to see how Instapage can help you do that at scale. To know more please refer to our. Under Placements, Instagram Explore is available as an Automatic Placement. For instance, my Explore feed is filled mostly with baby content, home decor, and fitness because that’s what Instagram’s algorithm determines (appropriately) to be valuable and personalized to me: Instagram Explore feed ads don’t appear in the Explore feed, though. 1 It's where people go when they want to see photos and videos related to their interests from accounts they may not already follow. See the ad specifications for the Instagram Explore Video ad format, Lead Generation ad objective. According to Facebook, Explore is a discovery surface where Instagram sources content from across the platform based on a person’s interest. Photo stories are visible for five seconds or until the user swipes out of the story. The single image Instagram ad is a subtle Facebook advertising strategy to add your promoted image in a non-intrusive way. Instagram Explore ads specs To ensure you’re creating high-quality Instagram ads, consider the following design recommendations and requirements : Image size: Depends on the ad format you select (Note: When creating your ad, you can use the Crop Image feature to ensure your ad looks the way you prefer) See the Instapage Enterprise Plan in Action. Ads that appear within Instagram’s Explore discovery feature have slightly different dimensions than standard in-feed ads: Instagram Explore image ad dimensions and guidelines Recommended resolution: 1080×1080 We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. That way, you can always ensure that your ads will be fit for purpose and unlikely to be rejected by Instagram for technical reasons. These appear as full-screen vertical ads between Instagram user Stories. Tease your offer with an Instagram Explore ad like Imperfect Foods does: Then, seal the conversion with a post-click landing page that’s equally as segmented and personalized: By providing prospects with a relevant post-click destination, you ensure a better overall user experience, and therefore increase their chance of a conversion. These ads are found under Instagram’s Explore tab, where more than 50% of users go to discover photos and videos related to their specific interests from accounts they may not already follow: Since users scrolling the Explore section are already in a discovery mindset — and most receptive to advertising — it’s an ideal place for businesses to show their ads. Stephanie Mialki is a Content Writer for Instapage. Again, it is advisable to select the format that best suits the topic of your video. Choose an objective that supports Instagram Explore as an ad placement (all major objectives are supported), and select Continue. Instagram has added a number of ad formats and options since it’s launch, making the social network an increasingly valuable space for advertisers: Most recently, Instagram Explore ads were added to the mix, making the platform even more of a necessity for advertisers to get in front of their target audience. 7 Types of Social Media to Promote Your Brand and Engage Your... What Is a Landing Page? More than 50% of accounts on Instagram use Explore every month. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality. See the ad specifications for the Instagram Explore Image ad format, Messages ad objective. Landscape images are wider than square or vertical pictures and can be ideal for a horizontal image like, as the name suggests, a landscape. Facebook purchased Instagram for $1 billion in 2012. Why use this type of ad? No minimum resolution, Text limit: Two rows of text will be displayed, Video formats: .mp4 or .mov – recommended, many more acceptable, Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits, Source ratio: 1.91:1 to 4:5 (horizontal 16:9, square 1:1, vertical 4:5), Text limit: Two rows of text will be displayed, Video thumbnail images that consist of more than 20% text may experience reduced delivery, Number of cards: 2 (minimum) to 10 (maximum), File type: jpg or png (image) or .mp4 or .mov (video – recommended, many more acceptable), Recommended image resolution: at least 1080 x 1080, Images that consist of more than 20% text may experience reduced delivery, Maximum video duration in seconds for carousel videos: 15, Maximum video duration in seconds for prompted carousel videos: 60, File type: jpg or png for images; wav, mp3, m4a, flac and ogc for sound files, Minimum Image Width: 600 x 600 pixels, max. Each card can have its own link. Source: https://www.singlegrain.com/digital-marketing/ultimate-guide-instagram-stories-ads/. Although Facebook and Instagram advertising can be quite complicated, the ad creation process comes down to six essential steps: Step 4 is a critical stage. They are the standard format for Instagram's IGTV. You can create a Slideshow Ad that uses a selection of images and/or videos, overlaid by a musical soundtrack. If you choose Edit Placements, check the box for Explore under Instagram. This feed is where Explore ads appear, in the same format as standard Instagram feed ads: This prevents Explore ads from being intrusive and overwhelming to Instagram users directly in the grid, which is another one of their main benefits. If you intend to run advertising campaigns on Instagram, you must know the correct ad sizes and specifications. It appears on the same page as the search function and shows posts from accounts that the user does not yet follow. If approved, you can see where people are viewing your ad in the results section of Ads Manager. Since then, Instagram has become an integral part of Facebook’s growth. Influencer Marketing Hub » Influencer Marketing » Instagram Ad Sizes for All Post Formats in 2021. You are here: That photo or video then expands to full-screen. By continuing to use our website you agree to allow our use of cookies. Single Image Instagram Ad Specs: Use:.jpg or .png You also have the huge benefit of including a clickable swipe-up link in your ad. Next, the user can scroll through another contextual feed of content similar to the post that was tapped on. No matter what ad sizes and formats you opt for, you will want your ads to look at their best. As with image ads on Instagram Stories, Instagram recommends that you leave roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call to action. Try out the FREE Social Media Image Resizer Tool to resize your images to the correct sizes and formats for Instagram Ads. See the ad specifications for the Instagram Explore Image ad format, Conversions ad objective. You might begin your ad creation with a good idea of how you want your ad to look. (And Why They Matter to Your Business), Marketing Management – 8 Things You Need to Know. Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation. Demo includes AdMap™, Personalization, AMP. Instead, ads only appear after a user taps an Explore photo or video. Full-screen vertical ads appear between the stories of Instagram users, and people can take action to watch up to 120 seconds. See the ad specifications for the Instagram Explore Image ad format, Catalog Sales ad objective. See the ad specifications for the Instagram Explore Video ad format, App Installs ad objective. Learn technical requirements, design recommendations and see an ad example. Learn more about character limits. Obviously, the vertical image format is excellent for displaying portrait photos.